2024

NO PRICE TAG ON MY SOUL

Set to be a defining moment for the brand, the 2024
collection, No Price Tag on My Soul, takes a provocative
stance against the commodification of relationships and
personal identity in a consumer-driven world.
This collection directly addresses the ongoing
tension between authenticity and society’s impulse to
assign value to everything—even intangible qualities
like self-worth.
In “No Price Tag on My Soul,” the garments challenge
conventional notions of value, urging wearers to reject
superficial judgments and embrace intrinsic worth beyond
monetary measures. The collection advocates a return to
authenticity, reminding us that not everything in life
can—or should—be commodified.

2023

I SEE YOUR PAIN

In 2023, Raf Valois dove deep into the emotional landscape
with I See Your Pain, a raw and empathetic exploration
of depression, healing, and the silent battles many face
behind closed doors.
The collection was crafted with a focus on the intimate
relationship between clothing and emotion, turning each
garment into a canvas for expressing vulnerability and
resilience. The designs were intentionally stripped down,
with muted colour palettes and distressed fabrics.
However, the collection wasn’t solely about pain. As
each piece unfolded, a sense of hope was woven into the
fabric, as though each thread represented a step towards
emotional recovery. I See Your Pain gave voice to the
often stigmatized topic of mental health, advocating for
empathy and solidarity, and empowering wearers to find
strength in vulnerability.

2022

PLEASE DON'T EXPECT TOO MUCH FROM ME

This collection marked a turning point for Raf Valois,
offering a bold critique of societal expectations. It
visually captured the emotional struggle between personal
desires and external demands through vibrant embroidery
and fragmented silhouettes.
Structured jackets symbolized the rigidity of imposed
roles, while fluid fabrics represented the desire for
freedom. Intricate embroidery wove stories of hidden
vulnerability beneath a well-constructed exterior,
reflecting the pressure to be everything to everyone.
At its core, Please Don’t Expect Too Much from Me explored
personal boundaries, inviting wearers to reclaim their
narrative and resist conformity.